Over the past year I’ve grown my follower base fifteen-fold, all in the name of promoting my business Jumper Media.Īnd though all this effort hasn’t resulted in any meaningful friendships, my personal follower growth has been instrumental to the growth of my business. Personally I’m more interested in having the most people show up at my funeral, than having the most Instagram followers.Īnd this is coming from the guy with 15,000 of them…įollowers are the ultimate vanity metric…for a human being.īut for a business, it’s a whole different story. Seriously, aren’t there more important things in life than the number of followers you have? Some days I swear if I heard the word “followers” one more time, I’m going to freaking lose it.
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